Be a part of it: promoting WOM, eWOM, and content creation through customer identification
نویسندگان
چکیده
منابع مشابه
the innovation of a statistical model to estimate dependable rainfall (dr) and develop it for determination and classification of drought and wet years of iran
آب حاصل از بارش منبع تأمین نیازهای بی شمار جانداران به ویژه انسان است و هرگونه کاهش در کم و کیف آن مستقیماً حیات موجودات زنده را تحت تأثیر منفی قرار می دهد. نوسان سال به سال بارش از ویژگی های اساسی و بسیار مهم بارش های سالانه ایران محسوب می شود که آثار زیان بار آن در تمام عرصه های اقتصادی، اجتماعی و حتی سیاسی- امنیتی به نحوی منعکس می شود. چون میزان آب ناشی از بارش یکی از مولفه های اصلی برنامه ...
15 صفحه اولConverting IT-Enabled Customer Power into Relational Value of IT-Enabled Co-Creation
Information technology, especially social media, has fundamentally changed the way of firm-customer interactions and has shifted more power to customers. Although an increasing number of firms are aware of increased customer power and the importance of co-creation, how to convert customer power into value of co-creation is unclear. In order to fill this gap in the literature, drawing on social ...
متن کاملArchitecting Enterprises for IT-Enabled Value Creation (Part 3)
In spite of rapid strides in evolving Architecture processes that can help Enterprises leverage IT for creating Value, shortcomings are widely perceived. Parts 1 and 2 of this paper suggested four improvements in the processes for structuring enterprises, defining and measuring business value, ensuring maximal returns from IT assets and architecting them for value-oriented improvements, IT enab...
متن کاملA Method for Aligning It Strategy to Service Customer Value Creation
All firms including manufacturing firms are becoming service centered, focused on the customer. Service centered firms co-create value with their customers through the dynamic configuration of their people, processes, and systems, known collectively as organizational capabilities. The core of these capabilities is knowledge, which is underpinned by information technology. This book explores the...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2020
ISSN: 2444-9709,2444-9709
DOI: 10.1108/sjme-11-2019-0092